Event Catalog/Event Manager

Product

The Event Catalog and Event Manager module, built within a Member Portal, allows association members to browse and purchase events directly from the portal. Members can view upcoming and past events, and manage event purchases, including adding guests and making hotel and preference selections within their cart. The system also features a group registration option, enabling designated users to register multiple people from their organization.

Example product screencap

My Role

  • 🧠 Product Owner of Member Portal: Led refinements with the development team, gathered user research from clients, and coordinated stakeholder calls to shape the product’s functionality.

  • 🧠 Client Demo Lead: Conducted live product demos for clients to showcase the features and functionalities of the product, ensuring they understood how to navigate the system and maximize its benefits.incididunt ut labore et dolore magna aliqua.

  • 🧠 Product Design Architect: Designed the event catalog and event management features within Figma, creating an intuitive interface for members to view, purchase, and track events.

  • 🧠 Team and Ticket Manager: Managed a team of 7 developers in Eastern Europe, overseeing feature tickets, sprint planning, and progress to ensure timely and quality delivery of the product.

Execution

When I joined the Event Catalog/Event Manager project, the primary objective was to create a seamless way for association members to view and purchase events through the member portal. The system needed to display upcoming and past events, and integrate with NetSuite to manage all event-related data, financials, and inventory. I led the design and development process from scratch, ensuring the product aligned with both user needs and business requirements.

I worked closely with a team of 7 developers across Eastern Europe, managing the feature development and ensuring smooth communication despite the time zone differences. Using Figma, I designed the user interface and collaborated with the team to bring the product vision to life. Throughout the process, I ran refinements, participated in client calls, and led user testing to ensure the design met client expectations and addressed any issues early on.

Despite challenges such as client requests for last-minute changes and slow speeds in the portal, we successfully delivered a user-friendly and efficient system. I continuously iterated on feedback from demos and stakeholder calls to enhance the final product. The end result provided members with a smooth and intuitive event purchasing experience while maintaining robust back-end integrations.

Challenges & Achievements

Challenges

  • 🚧 Complex Cart Design: Designing a cart that allowed members to add guests, provide permissions for group registrations, and display hotel and preference selections presented a challenge. I worked closely with stakeholders to ensure that these requirements were integrated into the feature smoothly.

  • 🚧 Client Communication Issues: The client’s internal communication struggles threatened to delay the project. This resulted in additional calls to demonstrate the feature and incorporating last-minute requests, requiring flexibility and swift execution.

  • 🚧 NetSuite Integration: Integrating the feature with NetSuite to securely house event records, financial data, and inventory posed technical challenges that I addressed through careful planning and collaboration with the development team.

Achievements

  • 🏅 Enhanced Member Experience: Delivered a seamless and user-friendly event management experience that enabled members to easily browse, purchase, and manage event registrations, significantly improving user satisfaction.

  • 🏅 Product Cart (Unexpected Success): The code used for the event catalog was leveraged to create a product cart for members to purchase memberships and physical items, such as books, contributing to broader use of the feature across the platform.

  • 🏅 Improved System Efficiency: Addressed slow purchasing speeds within the portal, optimizing the system to ensure faster and smoother transactions for users, improving overall portal performance.